A LOOK
behind the scenes
FIRST-CLASS TEAM & HOLISTIC PARTNER
We not only have a first-class team and partners, but also an extensive network in business, politics and the media. Our many years of experience in publishing and public relations as well as the expertise of our digital natives enable us to manage your entire communication across all channels.
ABOUT JEGO
JeGo is your strategic advisory partner for public relations, content creation, influencer marketing and comprehensive editorial support – individually tailored to objectives, channels and brands. Beyond this, we develop bespoke side programs as well as holistic event and communication concepts, with a strong focus on tourism regions and destinations.
ABOUT GENUSSPUNKT
Alexandra Gorsche and Heimo Gregor Jessenko are also publishers of the Genusspunkt platform, THE meeting point for visionary minds that redefines enjoyment, identifies trends and paves the way for a sustainable future for the industry. Find out more HERE.
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our
COMPETENCE
PLANNING
IMPLEMENTATION
CONCEPTUALISATION
Our expertise spans communication strategies, campaign management and editorial work, as well as storytelling and content management, through to the conception, planning and execution of culinary concepts for tourism destinations and companies of all kinds. In addition, we support projects visually with professional photo and video teams upon request – from high-quality imagery for websites and print products to platform-specific content for social media, reels and campaign formats. Consulting, support and communication services are always delivered individually, tailor-made and aligned with target audiences, channels and brands.
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who WE ARE
Together, they are regarded as two of the most influential voices in the culinary lifestyle space. They advise hoteliers and restaurateurs, support brands in their professional presence across social media and press relations, and develop bespoke side programs and concepts for food festivals, tourism regions and international trade fairs.
Alexandra Gorsche is an internationally active moderator and speaker, as well as a brand ambassador for high-profile networks and companies – including HOST Milano – and together they serve as publishers of Genusspunkt magazine and, since 2025, as heads of the Culinary Department of the international bookazine stayinart.
In 2025, they launched the successful talent competition Taste of Tomorrow, followed in 2026 by the unique award series Heroes of Tomorrow.
ALEXANDRA GORSCHE & HEIMO G. JESSENKO HAVE BEEN THE PERFECT MATCH WHEN IT COMES TO CULINARY LIFESTYLE FOR ALMOST 20 YEARS.
how IT STARTED
The shared professional journey of Alexandra Gorsche and Heimo G. Jessenko began at the gastronomy trade magazine Oscars, where Alexandra Gorsche served as Editor-in-Chief. They subsequently founded the platform Genusspunkt and the agency JeGo, driven by a clear ambition to rethink and professionally stage culinary culture, hospitality and communication.
From 2014 to 2024, Gorsche also held the position of Editor-in-Chief of the trade magazine Falstaff Profi and, from 2015 to 2023, served as Managing Partner.
In 2015, Alexandra Gorsche and Heimo G. Jessenko launched the Falstaff Young Talents Cup – a visionary talent competition for hospitality and gastronomy that left a lasting impact on the industry. By the end of 2024, they had established the format as a recognised institution and benchmark for talent development.
Their publication “The Most Beautiful Restaurants & Bars 2023” (Callwey Verlag), released in 2023, was awarded a Silver Medal by the German Gastronomic Academy (GAD) at the 57th Literary Competition.
Since 2025, the focus has been on the consistent expansion of their own media, event and brand formats. With Taste of Tomorrow, they established a future-oriented competition for the next generation of gastronomy, followed in 2026 by Heroes of Tomorrow, an award honouring young hosts, chefs and visionaries distinguished by attitude, innovation and responsibility.
Since 2025, Genusspunkt has also been published as a high-quality e-paper and print magazine, appearing three times a year in German and English, with an international outlook and a clear focus on culinary culture, hospitality, design and contemporary enjoyment.
Today, the agency JeGo positions itself as a strategic partner for companies, tourism destinations and brands within the culinary and hospitality sectors. Its core expertise lies in communication strategy, content and media work, event and competition formats, and the professional staging of brands, people and ideas – always guided by journalistic standards, a clear stance and measurable impact.
Mag. Alexandra Gorsche
Managing Partner
Contact
T +43 (0) 650 422 92 92 alexandra.gorsche@genusspunkt.at
